(Yes, I took the opportunity to sneak an Isles pic in there - Dad's on the far right)

The NHL has been kicking ass for a number of years now with their playoff commercials. To put it simply, the folks hired to make them (Young & Rubicam, New York – full credits here) “get it.” They get the things that matter to hockey players, and beautifully exploit our weak spots. My house shouldn’t have “gotten dusty” three straight years at hockey commercials, but their latest got it done again.

Here it is. It’s called “Boys.”

Fuckin’ rights, boys.

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Of course, it’s worth noting that nothing beats the all-time best commercial ever made, “No Words”:

And “Cup Raise” was pretty awesome too: