“A lot” is subjective, I suppose, but compared to other sports, hockey’s top stars are hardly raking in the dough outside the value of their contracts.

Forbes released their list of hockey’s top earners (endorsements in), which included most of the names you’d expect…save for the inclusion of Scott Gomez. That just doesn’t seem right.

Crosby and Ovechkin topped the list. In general, I was floored guys didn’t earn more – it just falls off after the top few names. Evgeni Malkin, league-leading scorer and Hart Trophy winner makes $400k? I thought his gear deal alone would be more than that. I guess it is a niche game after all.

Forbes listed 15 players as top earners – here they are, ranked by how much they made in endorsement money last year:

1. Sidney Crosby $4 M (Gatorade, Reebok, Bell Canada, Tim Hortons and others.)
2. Alex Ovechkin $2.5M (Nike, Gatorade, Bauer…demand will increase before 2014 Winter Olympics in Russia.)
3. Jonathan Toews $1.2 M
4. Jarome Iginla $750k (As evidenced by this and Toews earnings “bring-home-to-your-mom-able-ness is worth a lot of money in hockey.)
5.  Steven Stamkos $800k
6. Evgeni Malkin $400k
7. Eric Staal $250k
8. Zach Parise $200k
9. Rick Nash $150k
10. Vincent Lecavalier $150k
11. Marian Gaborik $150k
12. Shea Weber $100k
13. Scott Gomez $100k
14. Dany Heatley $75k
15. Ryan Suter $50k

Comments (9)

  1. how is Lundqvist not #1 on every list?

  2. Someone gave Gomez $100k? For what? Endorsing a line of goalie equipment?

  3. I believe Heatley’s is for a driving school in Elmira.

  4. I’m surprised Malkin makes as much as he does, the guy looks like Frankenstein and seems to be pretty shy in front of the camera. Maybe he’s doing commercials for car dealerships in Brighton Beach.

  5. Some european footballers pull in over $20 million a year on endoresements. I think Wayne Rooney has LOST more endorcement money this past year than any NHLer even brought in

  6. Guy: Hey, Kaner, tell my girl to stop stealing my Hawks jersey!

    Girl: IT’S BORROWING. I can’t borrow something?

    Kane: “You’re right, you can borrow a jersey. You look totally hot in that, by the way. Wanna get a drink after the game? I’ll meet you by gate B.

    Guy: Wait, what?

  7. Just a really great/mean comment section today, good hustle.

  8. Looks like to me this is strictly North American sponsorship deals or global deals with American companies. I’ve read a translated interview from Mikko Koivu talking about his sponsorships in Finland and he does a lot better than the $50,000 Suter is making domestically. Probably safe to say other Europeans probably do well in their home countries as well.

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