I understand that it can be tough to draw a crowd to a hockey game when you’re based in Florida. Most fans didn’t grow up with the game, it’s March and the weather is beautiful…there’s just a host of reasons why it’s difficult. Because of that, the marketing team faces some unique challenges, and have to get a little creative.
What I didn’t see coming, is the Lightning turning to oft-used informercial host Anthony Sullivan in their latest promo. ACT NOW AND I’LL THROW IN ANOTHER TICKET FREE!!!
The irony of hockey players trying to act and having to use the line “don’t quit your day job” is too perfect.