If you briefly run a Twitter search of fans mentioning the NHL’s account, you’ll come across one of two things. The first is groups of fans who seem excited that the league will be up and running soon, the second is groups of fans who feel like the NHL should give them something for free.
Well, they’re probably right to a certain extent.
The NHL doesn’t necessarily owe the fan much except the game. The reason why lots of fans were angry is that they generally want to consume hockey content: lots of hockey content. The simple daily routine of checking the standings at night or watching TV highlights of games are just so familiar and ingrained. I’m mostly pleased that the lockout being over later this week will mean the top story on the nightly sports shows won’t include a feature of Doug MacLean talking about the problems of the previous collective agreement, the one he wouldn’t have gotten fired over had he understood it.
But it’s content that matters, and for most fans, it’s watching a game or discussing the league or following the statistics that keeps us enthralled. The percentage of hockey fans that actually go to games is probably pretty slim, particularly in places like Toronto and Vancouver where an NHL ticket will generally cost you your first born.






