Media trends are fascinating. In the 21st century where there are constant innovations in how to bring a message forth to your audience, the way the best of the best opt to tell a story is very interesting when you’re cognizant of what’s going on.
Sports media is inherently compelling. Covering an intrinsically emotional topic does half the job for you whereas, for example, captivating North Americans with the story of how Blackberries are still super popular in Indonesia requires a little bit more tact. You have to create that tie and set it alight.
The problem of a lockout affecting the major player in a sport is obvious. You lose that natural bond between an outlet and its readership by scorching the middle ground. And coupling that with an audience that is confused by what it wants under the circumstances only serves to exacerbate the difficulties.
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