That’s Nike’s new LeBron James ad called “Rise,” and I hope you enjoyed it because it is an excellent, excellent commercial. It’s made by Wieden & Kennedy, so it’s no surprise that it is extremely well-made, interesting and witty. It’s also pretty unsettling to see LeBron back in those situations voluntarily.

Whether it be on the set of “The Decision,” driving the streets of Cleveland while his enormous banner comes down or dressed as desperado/rapper Jim West, seeing him back at the scene of the crime is kind of jaw-dropping. Obviously that’s the point — and it’s kind of amazing to see LeBron addressing all this stuff head on — and I’d say W+K nailed it, as per usual. Seeing this late at night, during a West coast game when you don’t expect it, is going to be a trip.

Not to mention, the advertising legends convinced Don Johnson to dust off the pastels, which is always a sound marketing strategy. Between that and the Charles Barkley spoof, this is the hardest I’ve laughed at LeBron on purpose in a while.

Comments (18)

  1. wow that really is a great commercial. really reminds you of how much we expect from these guys, it’s his life and he’s living it the way he sees fit. Should I start rooting for him now? nah i still think he’s a douche bag because that’s also my choice :P

  2. I didn’t like it. It feels like they’re trying to manipulate us to feel sorry for Lebron. Not buying it.

  3. Love it! I still hope they lose

  4. i like it, a good step for nike, trying to sell those new lebrons

  5. Don Johnson was Kenny Powers Dad in Eastbound and Down…he held it down.

  6. HAHAHAHAHAH that commercial was so cliché.

    Skeets and Tas need to make a spoof asap that includes a lot of cussing. JD work your magic, and throw Matty-O in for kicks and giggles.

  7. +1 to TJ’s idea

  8. Pretty cool ad. Cool to see Lebron address all his issues.

    Still think he screwed Cleveland though.

  9. My advice: just shut up and play basketball.

    ……….drama queen.

  10. The answer to Lebron’s question: Fire Maverick Carter!

    Look at the Nike people trying to rebuild what LRMR has F’ed up. Now those people are professionals.

  11. While the commercial had some good elements, the overall tone was too whiny for me. What should you do?

    Be yourself. Yes, you screwed up big time. Not by leaving Cleveland, but by doing that absurd TV special to announce it. Just own it and ask people to move on, don’t play the race card or pander for sympathy. Also stop backtracking on every comment that you make that is unpopular. Having opinions and being a real person is bound to upset some people, more often than not that’s their issue. I don’t care if you aren’t perfect or if you are, or even if you are an conceited schmuck. Hell, I liked Rick Barry and Michael Jordan (even though he went to UNC), neither of which is a very nice human being. What I don’t like is fake and that’s what all the contradictions make me feel about you.

    I’ll be honest you probably can’t win me over because I am sickened at how you/the Heat are shoved down my throat (thanks for that ESPN), but you’d have a better chance if you didn’t try so hard to make your public persona liked by everyone. If I’m off base and this is the real you, then I feel sorry for you because needing that much adoration is desperate.

  12. [...] they just released Dwyane Wade’s first spot for Jordan Brand today. It comes on the heels of LeBron James’ “Rise,” and just like “The Decision” outshined Wade’s joint announcement with Chris Bosh, [...]

  13. Dallas while the Heat are obviously being shoved down are throats, isn’t nice to have a new team being shoved? I mean it might be just me but I am getting sick of having Kobe and the Lakers shoved down my throat. I mean I would still prefer to have even coverage of all the NBA but having a new team in the spotlight is kind of refreshing.

  14. [...] can you imagine how weird this ad would be for a person watching TV who’s never seen Nike’s “Rise” campaign? They’re probably like, “Yes, you should keep trying to save jobs in Ohio. I would vote [...]

  15. [...] Viacom pulled the above clip, but we’ll always have Yfrog!There are a lot of LeBron James “Rise” spoofs out there — including this weirdo — but I think we should have all realized that [...]

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