Apparently it’s “roll out the new Heat commercials time” — aww yeah, Heat commercials, yeah — at Nike because they just released Dwyane Wade’s first spot for Jordan Brand today. It comes on the heels of LeBron James’ “Rise,” and just like “The Decision” outshined Wade’s joint announcement with Chris Bosh, I’d imagine this isn’t going to be as big of a deal as LeBron’s commercial.

It’s a good ad, playing off the athlete-as-superhero meme that’s been a Nike hallmark for years. According to the South Florida Sun-Sentinel it’s just the first in a season-long campaign where Wade will be playing “Agent D3.” Pretty standard fare, really, unlike LeBron’s ad where he was addressing each and every concern people have had about him since July 8.

Of course, there aren’t quite as many questions facing the Artist Formerly Sometimes Known as Flash. Mostly, it’s just a case of him trying to bring a title back to Miami, which is what this ad is concerned with. It’s fun and I’d imagine future installments are going to improve on this concept, but it’s something we’ve seen before. That’s not bad by any means, but it makes for a commercial a bit less interesting.

Then again, the character he’s playing is eerily reminiscent of Batman, what with the fancy toys and the flying around. And if he’s Batman … well, you can fill in the rest.

Comments (14)

  1. Not to state the obvious, but is snakecharmer illusionist and green gang supposed to be lakers, magic, and celtics??

  2. That’s what I thought.

  3. Does that make Chris Bosh Catwoman?

  4. I’m with you, Nick and Skeets. Black mambas are snakes, after all.

  5. … also Juwan Howard would make an ace Alfred.

  6. Trey, I’ve been reading you ever since your BDL days long ago, and I gotta hand it to you…your jersey shore reference in this article is your finest hour yet!

  7. Nick L: if you didn’t want to state the obvious, why did you make yourself look like a dummy by stating the obvious? Unless you’re a Raptor fan, that would explain why you would think you “uncovered” something…

  8. so i’m guessing he wants his new nickname to be D3? or were people already calling him that?

  9. I’m with Zach. GREAT Jersey Shore reference. I love the fact that saying “Heat commercials time” (spoken quickly) even rhymes with “T-shirt time.” Free Darko illustrations notwithstanding, I think YOU, Trey Kerby, are a borderline genius.

  10. Trey Kerby is no doubt a genius!

  11. i like how he called Lebron his majesty LOL

  12. I think it is more clearly a case of him being James Bond rather than Batman. “Dominate Another Day” is an obvious Bond title shout-out, as is the “Agent” concept, the gadgets, and the suit/tuxedo whilst in action.

    So if Wade is Bond, that would make Lebron… Dame Judy Dench?

  13. I like how more and more people are admitting to watching Jersey Shore. LOL

  14. Clearly BALLnROLL has never seen Jersey Shore!

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