I know it’s just an ad for the new Jordan Melo M7, but it kind of feels like living in one of Carmelo Anthony’s dreams. Carmelo dishing to Carmelo for a bucket, followed by another Carmelo dishing to another Carmelo for another bucket. All while Carmelo Anthony coaches, commentates and photographs the game. Or, I suppose, it could be La La’s dream. Hard to tell without Leonardo DiCaprio around to navigate.

Nonetheless, there’s definitely an argument to be made that “Do Whatever It Takes” is the best commercial of the season, surpassing LeBron’s “Rise” and the adidas “Slim Chin” ads. It’s like that “Jordan vs. Jordan” spot from a couple years back, but taken to an extreme level. Not only do Denver fans get to enjoy a whole heck of a lot of Melo in Nuggets blue, we all get to feast our eyes on Carmelo sporting a mock turtleneck that would make George Karl proud.

So, so good.

(via Brian Lauvray)

Comments (6)

  1. Should’ve been Knicks vs Nuggets with winner takes all Melos.

  2. And at the end of the game they all say they want to be traded.

  3. now if this was a LeBron commercial……..

  4. Hmm, pretty sure we’ve all seen this one before Trey – back when Shaq did it.

    Didn’t have the added part of Shaq coaching, commentating and photographing – but still. http://www.youtube.com/watch?v=23Z4ICJHO-Q

    Haven’t been able to find part 2 though, where Shaq “ups the scoring”, resulting in a run and gun half that leads to overtime (then more overtimes), finishing with a dig at Shaq’s FT woes, with broadcaster saying “looks like we’re gonna have to shoot free throws to settle this one” and Shaq frowning.

  5. @Rad E. Cool: Thanks for the link, man. I have been trying to find a “good quality” version of that Shaq commercial for ages. The new Carmelo ad instantly reminded me of the reebok one. Definitely one of the best commercials of the 90s.

  6. malkovich malkovich malkovich?

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