You were probably wondering how long it would be before a couple of Chicago Bulls fans created a website called Let’s Beat the Heat and made a promo video sampling Michael Jackson’s “Beat It.” In today’s NBA — where LeBron James and Chris Bosh joined up with Dwyane Wade in Miami and Kobe Bryant brags about being mentored by Jackson — it’s a totally normal thing to wonder.

But you don’t have to wonder anymore — that day is today. It finally happened, and that’s the video you see up top. Not to be presumptuous, but I think we can all agree this is the finest Michael Jackson update since T-Pain remixed “PYT” with Robin Thicke. In fact, I’d say that this song is exactly as successful as that one.

(via Sun-Sentinel)

Comments (7)

  1. January 15th, 2011 – Chicago will get their chance to “BEAT THE HEAT”.

    Awesome Vid

  2. This is GOLD! So many random things that make absolutely no sense. It’s impossible to pick out a favorite moment. Maybe the airball. The hammer in the TV. The TBJ microphone. The picture of Staples Center. The missed dunk.

    Biutiful genius.

  3. I like that they spelled it “Dewade”

  4. It looks like its from the 90′s I no its not but they have all this old stuff like the old school logo.

  5. Robin Thicke from Growing Pains?

  6. Beethoven who? This guy’s a genius.

  7. ackson is recognized as the most successful entertainer of all time by Guinness World Records. His contributions to music, dance, and fashion, along with his publicized personal life, made him a global figure in popular culture for over four decades. The eighth child of the Jackson family, he debuted on the professional music scene along with his brothers as a member of The Jackson 5 in 1964, and began his solo career in 1971. In the early 1980s, Jackson became the dominant figure in popular music. The music videos for his songs, including those of “Beat It,” “Billie Jean,” and “Thriller,” were credited with breaking down racial barriers and transforming the medium into an art form and promotional tool. ”-;

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