This is the latest “Where Amazing Happens” spot for Kevin Durant. It’s part of the NBA’s new campaign where they have current players back in their formative years, learning about their future. It’s — wait for it — amazing.

As far as I can tell, the commercial intermingles old Durant high school footage with a new recording of an elderly gentleman telling him how he’s going to dominate for a team that doesn’t even exist yet. Though, with Durant being super skinny to this day, I guess they could have just had him dress up in his old high school practice gear and shoot this thing. Either way, it’s awesome.

According to Dime Magazine’s super chill Aron Phillips, we’ll be seeing these for Amar’e Stoudemire (right here), Steve Nash, Chris Paul and Stephen Curry as well. Super cool.

Comments (1)

  1. This is really awsome! Can’t wait to see the other spots :))

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