In today’s NBA, it’s important that a player have both on-court skill and off-court interests. No longer is it sufficient for a player to be a dominant athlete, to be truly successful in other realms, as well. Whether it be music, acting or just being great at Twitter, having a personality is the key to marketing.

This has been an excerpt from my upcoming instructional pamphlet entitled “Trey Kerby’s Marketing Tips for Basketball Bros,” and it’s good advice. I should know as I have won a Clio Award for my work on Glo-Coat and recently became engaged to my secretary after a six-week whirlwind relationship.

One solid example of an athlete moving beyond the realm of sports is Amar’e Stoudemire, who is apparently in talks to become an honest-to-goodness fashion designer. “Who cares? Players have fashion lines all the time,” you might think. Very true, but how often do they design women’s clothes? The answer: not very often.

From the always reliable New York Post:

Amar’e Stoudemire is getting into the fashion business — the Knicks’ power forward is launching a clothing line with designer Rachel Roy, sources told Page Six.

The insiders said the line will be a part of Roy’s contemporary label for Macy’s, Rachel Rachel Roy, and is being planned to launch next fall. Althought details are still being squared away, we hear the collection will be for women.

Well, there you go — Amar’e Stoudemire just might be helping a designer who has clothed Michelle Obama, Diane Sawyer and Kate Hudson make women’s clothes. That is a sentence I never thought I’d type, even when I was doing the in-house ads at that fur store.

But hey, if Amar’e Stoudemire wants to design women’s clothes and somebody is going to let him, then he should definitely do it. Let’s just hope he doesn’t try to put all of New York’s beautiful women in porkpie hats and long, flowing trousers. The Diane Keaton look is so 1977.

(via Seth Rosenthal)