The Sacramento Kings are close to a new deal that will see Power Balance LLC — the maker of ridiculous sports wristbands designed to work with your body’s, um, “natural energy field” — replace ARCO as the naming-rights sponsor of the team’s arena, according to multiple reports.
The Sacramento Bee reports the deal is for five years.
Kings blog Sactown Royalty was the first to report the agreement.
And, well, The Basketball Jones is the first to show you the Kings’ new logo:
It’s a little rushed, yes. BUT, MY LORD, DO THOSE SWORDS LOOK BALANCED!