http://www.youtube.com/watch?v=K1coP1NRIbs

Giving Derrick Rose a 30-second commercial where he doesn’t have to do anything besides look awesome is genius marketing. The man’s not the most charismatic fellow, so a silent ad is the way to go. Helps that he’s the world’s best shoe-spinner. Well played, adidas.

(via Hooped Up)

Comments (6)

  1. Why is he flicking us off?

  2. Messi’s Commercial was much better. He was juggling his SHOE.

  3. it much easier to juggle a shoe than spin it…

    hell, even I can juggle a bit with a shoe…

    still, this looks weird/fake to me, the way the shoe slows down seems unnatural to me…

  4. LOL that smirk at the end was badass

  5. Agreed. The first time I was watching the shoe and I saw the smirk out the corner of my eye. Had to watch it again. Very badass. The music makes it though.

  6. The smirk/flipping us off/slow spin is bad ass

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