http://www.youtube.com/watch?v=K1coP1NRIbs
Giving Derrick Rose a 30-second commercial where he doesn’t have to do anything besides look awesome is genius marketing. The man’s not the most charismatic fellow, so a silent ad is the way to go. Helps that he’s the world’s best shoe-spinner. Well played, adidas.
(via Hooped Up)



Why is he flicking us off?
Messi’s Commercial was much better. He was juggling his SHOE.
it much easier to juggle a shoe than spin it…
hell, even I can juggle a bit with a shoe…
still, this looks weird/fake to me, the way the shoe slows down seems unnatural to me…
LOL that smirk at the end was badass
Agreed. The first time I was watching the shoe and I saw the smirk out the corner of my eye. Had to watch it again. Very badass. The music makes it though.
The smirk/flipping us off/slow spin is bad ass