This J.J. Barea billboard was spotted in the Mavericks guard’s home country of Puerto Rico, and according to Bethlehem Shoals, the translation is incredible: “Only my ribs hurt, but for Kobe, it’s his ego.”

Get it? Because of that time the Mavs swept the Lakers after J.J. Barea got tossed from the sky? You get it. Even better, Kobe’s a Sprite endorser too. Hilarious.