Bad news, guys. When the lockout comes, everything you think you know about the Internet will change. Well, at least from an NBA perspective. The other stuff will pretty much be the same, only with less pictures of Chauncey Billups.
[For] the guys who are in charge of those team websites and NBA.com, the pending deadline is a huge deal.
That’s because the moment the clock strikes midnight on the current CBA, all those images and videos of NBA players have to disappear off NBA-owned digital properties. Depending on how you interpret “fair use,” the prohibition could include the mere mention of a player’s name on an NBA-owned site, though different teams have different interpretations of this particular stipulation. [...]
However strict the boundaries, overhauling the architecture of these sites is a painstaking process that has a lot of talented web people around the league very stressed out. The NBA has built and furnished each team with a website “wire frame” that will take the place of the existing, much more sophisticated site. The wire frame is a rudimentary version of the site, without a lot of the snazzy technology we’ve grown accustomed to seeing. As a result, each of the 30 team sites will look virtually identical.
“We’re going back to the stone ages of the internet,” said one team website administrator. “It’s all going to be very dumbed down.”
In the post-lockout world we will all live in, blogs will be our safehouses and Google Images will be our scavenged berries. Bloggers will be The Man and readers will be The Boy. We will travel the Internet in search of news about basketball players (The Coast), carefully avoiding cannibals while fighting freezing cold temperatures and extreme hunger. We will “carry the fire” (jokes about the NBA) because we are “the good guys.” I have read “The Road,” so I assume this post-lockout Internet will be just like that.
But it won’t be all bad, I guess.
So if we’re not going to be treated to Griffin dunks and Derrick Rose crossovers and Dirk Nowitzki one-leggers, what will be able to find at team websites come the lockout?
Lots of dancers, mascots and charity events.
Finally, we’ll be able to find scantily clad ladies and animals doing funny things on the Internet. If there’s one good thing to come out of this lockout, that’s it. It’s called a silver lining. Learn about it.