One of the first things you learn in blogging night school is that if you start the day with a post about Carmelo Anthony and Chris Paul hanging out in China, you should end the day with a post about Carmelo Anthony and Chris Paul hanging out in China, even if the video you’re going to post is super weird. It’s called bracketing and it’s a very specific, very effective strategy for driving major traffic.

(via Jordan Brand)

Comments (1)

  1. Trey you’re a champ. I just searched bracketing on this website called http://www.google.com and you are right. Way to go dude

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