And that’s the first prototype. No, not really. I made this in Photoshop, sillyhead.
But you have to imagine it’ll end up something like this — excessive Rocawear branding, a callout to “Watch the Throne” and some kind of overfancy font just like when Diddy designed the Mavericks’ alternate jerseys. Plus, random stripes seem to be pretty big in the Rocawear fall line, of which Jay is assumedly still involved with as head of product development. The No. 99 as the jersey number is just the coup de grâce, referencing one of his biggest singles ever.
I think this can work, as long as the Brooklyn Nets are willing to look like a Euroleague team in the name of making a splash. If not, I guess Jay-Z will have finally found his hundredth problem.