You guys remember Scott Raab, right? He’s the Esquire reporter that got banned from Miami Heat games because he hates LeBron James so much. Sure, you do.

Well, he wrote a book called “The Whore of Akron” that’s about how much he hates LeBron James, and as a promotional stunt, he signed a copy and dropped it off at LeBron James’ Akron home. It’s called guerilla marketing and it is very effective, though I am going to go out on a limb and guess that LeBron hasn’t had a chance to leaf through it yet. Just a hunch.

(And for all you old NBA blogheads out there — this video was done by Brian Spaeth, a.k.a. The Cavalier of “Who Shot Mamba?” and Yay! Sports fame. That’s him with the silly sunglasses. I guess this is growing up.)