You guys remember Scott Raab, right? He’s the Esquire reporter that got banned from Miami Heat games because he hates LeBron James so much. Sure, you do.

Well, he wrote a book called “The Whore of Akron” that’s about how much he hates LeBron James, and as a promotional stunt, he signed a copy and dropped it off at LeBron James’ Akron home. It’s called guerilla marketing and it is very effective, though I am going to go out on a limb and guess that LeBron hasn’t had a chance to leaf through it yet. Just a hunch.

(And for all you old NBA blogheads out there — this video was done by Brian Spaeth, a.k.a. The Cavalier of “Who Shot Mamba?” and Yay! Sports fame. That’s him with the silly sunglasses. I guess this is growing up.)

Comments (8)

  1. You’re a whore with no soul LeBron! Thanks for making me relevant LeBron! This guy is a waste of time.

  2. What Andy said. Scott Raab’s hyperbolic schtick is (and this is a testament to its badness) somehow just dull.

  3. This guy is such a fucking pathetic joke.

  4. I took that childlike glee at the end to mean a lot of things. I doubt this man hates Lebron as much as he claims.

  5. I’m not exactly in love with LeBron, but titling a book like THAT when it’s about a basketball player makes ABSOLUTELY no sense. It’s not like LeBron is responsible for the irrational murder of thousands of innocent people or . He made a business decision for his career.

    If it affects that reporter so much, I suggest he takes a good look at his personal priorities.

  6. Well, I’m both surprised and disappointed that I can click on an internet video clip with the word “whore” in the title and not see boobs…

    I’m not a big fan of LeBron’s character, or even his playing style, but he is not a whore.

  7. very michael moore-ish

  8. i’m reserving judgement til i read it. i’m not too put off by the sensational title, its what you have to do to sell a book these days. pretty awesome that this and shaq’s book come out on the same day.

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