If you were a basketball fan in the 1990s, you probably loved Penny Hardaway’s alter ego, Lil’ Penny. What’s not to love about a wise-cracking puppet that’s voiced by Chris Rock? The commercials still hold up, I still have a copy of “Knee High and Livin’ Large” in my mom’s basement and people are still ripping off these legendary spots to move units.
That’s why the following blockquote is so potentially awesome. Penny and Chris Rock got together yesterday on the Bottom Line Sports Show to talk about their commercials and that’s when they dropped what might be the greatest news of 2012. It starts around the 59 minute mark.
Penny: I got something that my guy, Mark Doshay, and I were talking today. And this isn’t putting Chris on the spot, you know he’s a busy person or whatever and we can contact later. But we’ve got the Penny 5 — it’s a new sneaker that’s coming out of the collection — and he told me that he’d love to sit down and talk about things to negotiate something and then try to do something with the Penny 5.
Penny: That’s up to you. If it doesn’t happen it’s fine. I think this is big, but if we’re past it, we’re past it. I hope that’s not putting you on the spot.
Rock: No no no. Let’s do it. Let’s figure it out. Let’s do it.
Obviously, this isn’t a done deal because it’s pretty much just Penny Hardaway saying, “Hey, we should do this” and Chris Rock not wanting to be a party pooper, but still. If Penny Hardaway is getting another signature shoe even though he’s been retired for four years — he is, they look great — then they should definitely bring Lil’ Penny out of retirement. It’s a no-brainer.
I don’t know how we guarantee that this happens, but I’m guessing it’ll involve a letter writing campaign. If we all send letters (NO EMAILS) to Penny Hardaway, Chris Rock, the advertising executives at Nike, Weiden+Kennedy, Phil Knight and Tyra Banks, then I think we should be good. Meet you at the post office.
(via Nice Kicks)