Look, sometimes there’s no need to overcomplicate things. If there’s a Czech player who plays basketball for a team called the Wizards, then a Czech magazine should put him on the cover wearing a wizard hat and holding a basketball scepter.

Don’t think too hard about high-falutin’ concepts and fancy photoshoots. Just put the guy on the cover, photoshop in a hat and a scepter, then make it glow. Easy.

(via DC Sports Bog)