Today is Wonderful Crossovers Day, apparently. First, it was Justin Timberlake and basketball. Now it’s basketball video games and custom shoes. Best day ever? Maybe.
Visual Concepts spent perhaps the most amount of time during my demo showing me their craziest feature yet: the Shoe Creator. Yes, they’ve had a basic version of this before, but the ends of the earth they’ve gone to on this smack of a studio that clearly has no competition to worry about and is free to pursue flights of fancy like this (again, I mean that in a nice way!). 2K13′s Shoe Creator is, essentially, the virtual shoe equivalent of Forza Motorsport 4′s livery system. Except in that game, you can’t click a button when you’re done and order the car you just designed, complete with that custom paint job.
Yes, you can build your own kicks using different materials, colors, patterns, and more. Dozens of layers (45 of them, to be exact) let you highlight every detail you like. You can then upload those to the web, where other users can rate them. Want to go a step farther? Get this: the game syncs with the NikeID website and you can actually have your virtual shoe made real and shipped to your door.
Creating your own shoes in a basketball game is pretty fun in its own right, but being able to actually order those shoes that you just created is incredible. It’s like the exact opposite of what I did with 2K13, when I recreated a pair of custom “Fast and Furious” Nikes for my video game character. This is way, way better.
It is dangerous though. It’s going to take 15 minutes to create a shoe, then you’re going to have a great game in My Player and then you’ll be like, “Well, I should honor this game somehow…” Next thing you know, you’ve got a closet full of shoes you made while playing video games. It’s a slippery slope of special shoes. Trust me.
But still, this is awesome, even if you do end up with way more shoes than you could possibly need. Considering you’re the one who designed them, it’s just like a parent hanging their kids’ drawings on the fridge. At least that’s how I’m going to justify going way overboard with this.