Not only did our friends at Sole Collector collaborate with LOOK/SEE on a nice, purpley-mirrored pair of sunglasses to celebrate their 40th issue, they also decided to promote it the best way possible — by taking one of the best internet memes and making it basketball. If you can’t get excited about Shaquille O’Neal getting a pair of glasses thrown on his face after sonning Chris Dudley, then I don’t know what to tell you.

Deal with it, I guess.

(via How to Make It)