Black Friday is the biggest shopping day of the year. Shaq Friday is when you wander in to Zales and he makes you buy all of the jewelry he designed that looks exactly like what you think Shaquille O’Neal-designed jewelry would look like.

It’s an easy distinction to miss, but one of them is one of the worst, most frustrating shopping experiences you’ll ever endure and the other is the day after Thanksgiving. Just be safe out there. Don’t get trampled by Shaquille O’Neal.