The Detroit Pistons are dead last in home attendance and sell a whopping 15 percent less of the Palace’s seats than any other team in the league sells of their arena’s seats. But all that changes tonight (probably not), as they’re going to lure every nerd from age 16-60 in the midwest to their thriller against the Hawks.
How are they going to do this? The Force. Via Pistons.com:
“Star Wars Night” is back at The Palace of Auburn Hills this Friday, Jan. 4 when the Detroit Pistons play the Atlanta Hawks at 7:30 p.m.!
Billy Dee Williams – or Lando Calrissian to fans of Star Wars Episode V: The Empire Strikes Back and Star Wars Episode VI: Return of the Jedi – will sign autographs during “Pistons Power Hour” from 6 p.m. to 7 p.m. in the Palace North Pavilion as part of “Friday Night Out,” presented by Buffalo Wild Wings.
Lando will be joined by Chewbacca, R2-D2, Boba Fett, Jedi Knights and – from the dark side, Darth Vader and his Storm Troopers – throughout the evening. The Pistons’ Star Wars-themed halftime show will also feature Star Wars video footage courtesy of Lucasfilm and a performance from our Pistons Entertainment teams.
Star Wars-themed food and cocktails, like the Darth Burger and the Yodatini (Hint: It’s green!), will be available for purchase in the North Pavilion throughout the game.
Oh man, Billy Dee Williams (age 75) and Yodatinis? Sounds wild. And there are going to be a whole bunch of people wandering around in costumes? Should be a very fun environment, so sign me up.
And hey, if this works and people actually go to a Pistons game, why not go for a famous movie promotion every night? A “Titanic Night” where a string quartet never stops playing could be very successful, and an “Avatar Night” where everyone plugs their USB cords in to each other’s heads sounds brilliant. I’m no marketing expert, but this is a team that needs to draw some fans, so anything helps. And if no one shows up, just call that game “John Carter Night” because no one will know the difference.