Remember the good old days when the New Orleans Hornets were the Charlotte Hornets and the New Orleans Hornets weren’t in existence? Well, those days just got even older as the New Orleans Hornets just unveiled their new name — the Pelicans, as everyone has known for months — new colors and new logo, which you see up there. I’m not sure how this will play on a Starter jacket your sister wears, but it’s good.
Don’t get me wrong, this isn’t a top 10 logo in the NBA. But it isn’t bottom 10 either, which means it hits somewhere in the middle and that’s OK by me. I mean, there’s a bird with a basketball for its body, so how can you really complain? The colors look good — though a bit generic, since blue and red is the most popular color scheme in existence — especially since it seems like the gold part will be pretty minor and just used for accents, as gold should be. Trinidad James might be fine with all gold everything, but the rest of us should use it in moderation.
My one complaint is this — for a standard team logo, this looks a lot like an All-Star Game logo. Maybe it’s because the New Orleans part of it is so big and ornate, or maybe it’s larger horizontally than it is vertically, but it kind of reads as a logo made for a city rather than a team. Without the wordmarks however, like on this hat, it looks pretty cool. Not to mention, as Eric Freeman points out, this franchise has tremendous upside potential when it comes to giant, stuffed mascots running around the court.
So yeah, that’s the new logo (and there are some secondary logos after the jump) and we’ll still have a wait a bit to see what’s up with the uniforms, even though you can currently buy Pelicans merchandise on the Hornets’ website, which makes for a strange sort of thing. Let’s just hope the New Orleans braintrust doesn’t pull a Prokhorov and let the local rap superstar design the jerseys. I don’t think anyone wants to see Lil Wayne’s idea of basketball clothes.