Ummmm, Chris ... you smell Untouchable.

It’s been a while since we got to smell like an NBA player (shoutout to Khloe and Lamar). But I am here today to tell you that that’s all about to change.

Avon Products, Inc. today announced that Los Angeles Clippers basketball star Chris Paul will be joining the company’s team as the face of a new men’s fragrance, Untouchable. A legend in the making, Paul – husband, proud father of two and founder of the CP3 Foundation – represents the future of basketball and the power of the will to win. The new scent will capture the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory.

“The drive to win is what gets me out of bed every morning,” explains Paul. “This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.”

“Chris Paul is such an incredible role model,” explains Meg Lerner, Vice President Avon North America Marketing. “He is truly living the American dream, and he owes it all to his hard work and dedication. The new fragrance represents that commitment and all that he has achieved at such a young age.”

Untouchable will launch Father’s Day 2013 and will feature Chris Paul and his son, Christopher Emmanuel II, in brochure. The fragrance will be available for $25 exclusively through Avon Representatives. To locate an Avon Representative, call 1-800-FOR-AVON or visit www.avon.com.

Yes. Finally, we all get to smell like Chris Paul. Finally, we get to douse ourselves in exotic oils that leave us smelling like “the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory,” which I’m guessing means some combination of hardwood, popcorn, beer, leather and sweat. I’m not exactly sure of the proportions, but that seems to fit the bill.

As a bro with a terrible sense of smell, I can’t say I’m really in the market for a new cologne. (If I was, I’m going for “Boobie,” which has a unique smell.) But if you’re really in to smelling like a basketball player, I think this is the way to go. Besides, once you throw on your Chris Paul cologne, you’ll instantly have Chris’ competitive attitude. And while that means you might punch Julius Hodge in the nuts, it also means you won’t let anyone touch your head. After all, you wouldn’t want anyone to mess up your giant hat, which I am assuming is included with each and every purchase.

Finally, the website announcing Chris Paul’s cologne lets everyone know that Avon is “the company for women.” So ladies, go nuts because this stuff is for you too. Because really, who doesn’t want their scent to be described as “Untouchable?”

(via Ananth Pandian)