Personally, I think the Sacramento Convention & Visitors Bureau and Sports Commission should have hired someone to dress up like Vlade Divac (or Vlade Divac to dress up as a famous person) and had them mill about Times Square extolling the virtues of the Kings staying in Sacramento, but I guess this works too. From the Sacramento Bee:
A 30-second message about the Kings will air on the giant video board above Times Square starting today, one day before NBA team owners begin deliberating a mile away on whether the team should stay here or move to Seattle.
The video will be shown every five minutes for 72 hours; it will include testimonials from Kings fans, business leaders and others. Officials estimate it will be seen by 4.8 million people.
The total cost of the project, including buying space on the screen, is around $10,000, said Mike Testa of the Sacramento Convention & Visitors Bureau. The bureau produced the video with the Sacramento Sports Commission.
The hotel community is paying the cost, he said.
To be honest, $10,000 for three days of a commercial in front of nearly five million people is a steal. It’s unfortunate for Kings fans that most of those people aren’t going to be able to vote in the Board of Governors meeting which will ultimately decide the fate of the franchise, but you can’t look a good deal horse in the mouth, or whatever that saying is.
And at the very least, it’s worth a shot. It’s not like getting a pro-Kings ad in a huge public place is going to hurt, even if most everyone ignores it. Let’s just be thankful they didn’t go the hand fliers route — no one wants those.