BURN. “In your face, Heat,” says this custom digital billboard that is visible from a major Chicago highway and is always zinging opposing sports teams while just generally being silly. And since I know that I would definitely Photoshop some jokes if I had my own digital billboard that you can see from the highway running behind my crib, I love this. It might not be the greatest billboard joke we’ve ever seen, but I’m of the opinion that any billboard joke is better than no billboard joke.

Not to mention, you have a built-in audience. There’s no one more attentive than a driver who is doing anything they can to distract themselves from the task at hand. Might as well give them a giggle.

(via BullsBlogger)

Comments (17)

  1. Not a smart move Chicago. When you get cocky, you get smacked. Ask Miami in 2011.

  2. I just got paid $6784 working off my laptop this month. I was shocked when my neighbor told me she was averaging $95 p/h, and she convinced me to try. I can’t believe how easy it was once I tried it out. The potential with this is endless. This is what I do, Rich4.com_

  3. Yeah dumbasss, like if the heat have not been cocky all year Lol what a idiot..

  4. Well I guess that means Miami’s tearing off the next 4 games…way to stay humble and keep things in perspective Chicago. Although on the other hand, I suppose if you knew that game 1 is all you’re likely to get out of this series, you’d celebrate it as much as possible.

  5. It is kinda weird to see people/fans in the comments actually being mad at a joke billboard that is designed to make Chicagoans smile once or twice during the day and pump up fans for games 3, 4 and probably 6.

    If you honestly believe that it will have any kind of impact on the players or coaches during the rest of the series, I don’t know what you’re smoking.

    So relax, enjoy the sign (which is actually quite hilarious) and get on with your life.

  6. Seriously. Why are you guys equating that a funny billboard somehow means the Bulls are not being humble and getting too cocky? What?

    Also, does anyone not think the Heat are still going to win the series? Let Chicagoans enjoy their victory. Calm down with the overreactions to a billboard.

  7. We all know this… Countless times throughout NBA history after a playoff series has been won, the winning team points to billboards in their opponent’s city as the turning point in the series.

  8. Some people are too sensitive.

  9. Yea…billboards like that can piss a team off and then you get massacred! In the playoffs everything is used to fuel players. I bet the geniuses who put this up didn’t see this coming. Good fun for some, but embarrassment for their team…can you feel the HEAT? Bwahahahahahaha…..

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