BURN. “In your face, Heat,” says this custom digital billboard that is visible from a major Chicago highway and is always zinging opposing sports teams while just generally being silly. And since I know that I would definitely Photoshop some jokes if I had my own digital billboard that you can see from the highway running behind my crib, I love this. It might not be the greatest billboard joke we’ve ever seen, but I’m of the opinion that any billboard joke is better than no billboard joke.
Not to mention, you have a built-in audience. There’s no one more attentive than a driver who is doing anything they can to distract themselves from the task at hand. Might as well give them a giggle.