Social media integration, y’all — the Cavs done have it. From Cavs.com:

Last Friday, May 17th, [Cavs owner Dan] Gilbert put out the call to his @cavsdan Twitter followers to produce and tweet a :30 second or less original video that creatively expressed why they should travel with him to New York for the lottery proceedings and help represent the Cavaliers. @RoyTateMoore did just that with a winning submission that demonstrated his positive karma to prove that he is “one lucky dude.” Below is the winning video @RoyTateMoore submitted. “I am so excited and thankful for this amazing opportunity. I can’t wait to be a part of this night and help represent the Cavaliers with Dan and Nick,” said Moore.

Between this kid and Lucky Nick Gilbert, the swaggiest bro of our generation, the Cavs are basically guaranteed to win the top pick this year. All they need now is a Greek in a shower and it’s a guaranteed victory.

(via Ananth Pandian)