new-suns-logo

I’ve long contended that the current Suns uniforms are amongst the worst in the NBA. They’ve been wearing them since the 2000-01 season and they look exactly like something from the 2000-01 season. The orange PHX alternates are even worse, and this is coming from a fellow who claims orange as his favorite color. To put it simply, the Suns’ jerseys are boring and outdated, which is why those new-ish logos you see up there look like they might finally be a step in a new-ish direction.

The logos were leaked by an Arizona NBC affiliate, but considering you can buy t-shirts at the NBA store with the new logos on them, I’d say it’s pretty legit. And I’d also say that these new logos are fine.

As long as I’ve been alive, the Suns have had purple as their primary color, so to see them almost completely drop it is a bit of a surprise. And, I’d argue, a bit late-90s. That’s when the Bulls and Timberwolves added black alternates, the Knicks added those horrible black stripes to their blue jerseys and the 76ers completely rebranded from red-white-blue to black-blue-red-gold. To me at least, any time a team starts adding all kinds of black to their colors, you have to think late-90s.

That being said, I think this new set of logos is still an upgrade, just because they don’t look quite as cartoonish as their predecessors. I’d still prefer they ditch the flaming ball thing permanently — and the border of their primary logo — but whatever. That new S, however, is really bad. The sun that’s cutting through it doesn’t line up on either side of the crossing part of the S and it looks like something a kid would draw in Sharpie on their backpack. That is cool if you are a kid, but if you are a professional sports franchise, it’s kind of amateur looking.

But like I said, this is probably a step in the right direction. The Suns have been wearing their current uniforms forever, but between the new logos, the new court they were playing on this season and the fact that those two things pretty obviously tie in to each other, you have to imagine we’re going to be seeing new extra black Phoenix Suns jerseys pretty soon. And considering the Suns’ retroed black alternates from the 90s are some of the best unis we saw on the court this season, that could be a really good thing.

Or they could end up looking like Halloween or Oklahoma State University. That’s a tight rope to walk.

Comments (18)

  1. Completely with you on their jersey’s. The Suns and the Rockets are my two least favorite uni sets in the league, and they’ve been wearing them WAY too long, considering how ugly they are. PHX should just go back to the 90′s look (like the black retro’s they had this year). Go back to the full uni set from the “Barkley era.”

    • Agreed on the Rockets unis, but the colors aren’t the problem, it’s the WNBA style cut that’s awful. Rockets are perhaps the most overdue for a rebranding.

  2. Hey, sometime you gotta party like it’s 1999.

  3. The flaming ball logo started to look cooler for me at least when I realised that the flames actually form a bird – like the Phoenix bird, you know. It seems to me that not many people are aware of this.

    • Then they need to emphasize the Phoenix more. Especially as they are similarly in flames and desperately need a rebirth

    • …you just blew my mind. but then again, it only looks like a very overweight bird on fire which isn’t all that cool.

    • How long did it take you to figure that out? It seems to me that not many people are not aware of this.

  4. On one hand, purple is my favorite color, so I hope the Suns don’t move away from the color entirely.

    On the other hand, 3 of the 5 teams in the Pacific Division wear purple…

  5. (My thinking as I’m reading this article)
    -”That S with the sun through it looks like something I would draw in the middle of class as a kid.”
    (Continue reading, see Trey write)
    -”it looks like something a kid would draw in Sharpie on their backpack”
    BOOM! Well done Mr. Kerby.
    Although, I am really gonna miss that purple

  6. I miss the days before teams were worried about cultivating the menacing look from blacks and deeper tones. When the Sixers went back to red white and blue, it was a beautiful thing (come on, we are the [17] 76ers, it just makes sense). The lighter shades were more fun, but I guess you create more revenue streams with constant color and logo tweaks and alternate jerseys

  7. Great! As if I needed another reason to try and avoid the team I support.

  8. how many NBA teams were black? keep the orange & purple, i think it’s a staple.

    i like the wordmark for ‘SUNS’, so that it’s able to be read as that upside down. really cool font treatment.

    the S with the flaming ball could be reworked a bit, but i like the idea that they were going for. just think the execution of it was off a little. you really just need to fill the flaming ball in with black, and overlay the middle of the S. it looks like they cut it out to fit in and it didn’t work well.

    i feel like this is something that is going to backfire – like when the Jays went to black/royal blue/silver… everyone just wanted the blue & white back, with the updated retro look.

  9. Still too many damn colors. Black Orange Yellow and some Gray. I’m guessing they will sneak Purple in there to be cute.
    Chicago/Boston/Brooklyn all look great with minimal use of colors.
    I think they should take control of Orange. Lose the Purple, Yellow, and Gray.

  10. Make the gray on the ‘bird logo’ black, and ditch the ‘S’ logo.

    All in all, though, doesn’t feel like much has changed.

  11. Personally, I’d like to see them go back to the pre-Barkley unis:

    http://2.bp.blogspot.com/-sXVibujL8bc/UR6UQqCDLjI/AAAAAAAAA-A/WG-Ws062vnc/s1600/PHO.jpg

    But I wouldn’t mind the Barkley era uniforms either.

  12. I don’t think the Suns current jerseys are even close to the worst in the league, granted the orange ones are terrible, I think adding a bit of black will be great though they don’t need to overhaul the look. OKC on the other hand have hideous jerseys, the TWolves never should have changed from the last kits they had and Cleveland/Houston have just plain boring unis that they need to change.

  13. The orange would look decent if we wore them at home ala lakers home yellow.

  14. I have to disagree about the retro black unis. I thought they looked awful with perhaps Jared Dudley as the lone exception. There are better jerseys than the suns from the last decade, but I think going for black and accent colors is just becoming the kings with orange.

    (On an unrelated note, the Bobcats need to get over the in-state obsession with college basketball and not base the colors around Carolina and Duke blue. Be your own team. Preferably in Seattle.)

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