Michael Jordan has been retired from the game of basketball for more than 10 years, yet the Air Jordan sneaker still sells in record numbers. It helped make Nike the sneaker juggernaut that it is today, and created a cult following beyond belief.
There are people, known as “Jordan Heads”, who have refrained from buying food just so they can buy a pair of Air Jordan’s. Some have stood on a line for hours, sometimes days or weeks just so they are guaranteed a pair of the shoes before they sell out.
Created & directed by Calvan Fowler & Executive Produced by Actor/ Filmmaker Michael Rapaport, this film tells the story of a cultural craze that knows no boundaries, no race and no economic barriers: the status and appeal of the Air Jordan shoe.
What makes these people do the things they do? How did the Air Jordan shoe become an American and international pop culture icon? This film explores the phenomenon, from ‘the street’ to Wall Street. And why do Jordan Heads of all education and economic levels see their sneakers as such an integral part of their lives? We’ll even consult a psychotherapist to help understand.
Through montage clips & footage of Michael Jordan, and interviews with Jordan Heads & sneaker heads from around the US and abroad (Europe & Asia), “Jordan Heads” delves into the unprecedented world of a subculture within a subculture.
This film is in the can and all we need now are completion funds to finish this great project. Be a part of history and get some neat stuff while you’re at it.
So yes, a documentary about Air Jordans and the people who love them, which is basically the definition of something that is right up my alley, and I’m assuming, also up the alleys of more than a few of you out there. Plus, if you want to get down on the fundraising game, there is quite a bit of “neat stuff” that you could pocket. Anything from stickers to t-shirts to old SLAM magazines to a pair of OG Jordan XX3s, depending on how much you donate (the shoes will cost you just $5,000). Pretty solid combination, Jordan-wise.
Who knows if it’ll be any good, but at least it will exist, and that’s pretty cool in its own right. Not to mention, you will always know deep down inside that you and Michael Rapaport “worked” on the same project once upon a time — he was on “Friends” a couple of times — which will score major points with the true Michael Rapaport fans out there, of which many are probably sneaker heads, so double good.
I was lucky enough to attend an advance screening last week in the City of Brotherly Love for “The Doctor,” the new documentary on basketball legend Julius “Dr. J” Erving, promoted to death on NBA TV and finally debuting tonight. In fact, so merciless has the promotion been for this documentary that the first thing Erving did in his pre-showing press conference was to apologize for how “shamelessly advertised” the movie had been. Hell, if you’ve been watching the last few rounds of the playoffs at all, you can probably do a pretty good impression of Magic’s unavoidable “When greatness … meets class … that’s what God created in Dr. J” quote by now.
But the promotional blitz makes sense — NBA TV clearly took a step up in terms of prestige for its original films with last summer’s rapturously received “Dream Team” documentary, a fantastically fun, impressively deep look into the greatest collection of basketball talent ever assembled on one squad. Archival clips of the team playing were a blast, everyone showed up to be interviewed, everyone shared hilarious and revealing anecdotes, and watching some of the rarely-if-ever-before-seen footage felt like getting to listen to bonus tracks from Nirvana’s “Nevermind” for the first time 20 years later. It was a slam dunk of a doc that raised the bar for the channel’s feature-length documentaries, especially considering how rote and by-the-numbers most of their original programming had been to that point.
“The Doctor” can’t possibly live up to “Dream Team” in terms of star power or behind-the-curtain revelation, but it does do a fairly good job of demonstrating the many strengths and few weaknesses of the NBA TV doc format, and what should be a model for the channel’s original docs moving forward. Like its predecessor, “The Doctor” is littered with visual goodies (clips of Dr. J playing at Rucker Park in an old-school adidas shirt, with shots of kids perched on the roof of a nearby school to watch, like something out of “The Birds”), great interviews (Magic gushes about Doc like a 10-year-old who just saw “The Dark Knight” for the first time, Sixers teammate Darryl Dawkins basically steals the show) and awesome footage of the Doc in action (even doing it on the defensive end — seriously, he looked like Serge Ibaka getting up for blocks back in the day). That’s the good stuff, and it makes Doc’s doc a must-watch, or at least a really-should-watch, for NBA fans of all eras.
Or to be more exact, he is the Axeman in “Axeman at Cutter’s Creek,” which is something I will not be seeing any time soon. That being said, if you were picking any NBA player ever to be in a horror movie, Scot Pollard is a pretty solid choice. He’s scary enough as is, but when he’s licking faces things are even worse. No thanks.
At this point in his career, with a championship, 10 All-Star appearances and a bunch of other first ballot Hall of Fame credentials under his belt, it’s kind of weird to think that Ray Allen had a starring role in a Spike Lee movie once upon a time. But he did, and since he looks the exact same today (minus a fade) as he did then, people are always going to call Ray Allen by his character’s name, Jesus Shuttlesworth.
Miami guard Mario Chalmers called ["He Got Game"] “one of my favorite movies.’’ He said Allen’s teammates sometimes call him by his character’s name.
“We do it sometimes during games when he catches a hot streak or he does something crazy,’’ Chalmers said. “We’re like, ‘Jesus.’ Sometimes he just looks over and smiles.’’
This is one of those things you love to hear. We all will drop a Jesus Shuttlesworth every now and then, so it’s good news that the Heat do it to. They’re exactly like us in every way, shape and form. Really good to know.
Even better, Ray Allen is totally OK with this persisting. Or he’ll at least act like it if you say it to him. So if you see him in the streets, yell “JESUS!!!” at the top of your lungs at him. I’m sure he’ll love it.