Michael Jordan has been retired from the game of basketball for more than 10 years, yet the Air Jordan sneaker still sells in record numbers. It helped make Nike the sneaker juggernaut that it is today, and created a cult following beyond belief.
There are people, known as “Jordan Heads”, who have refrained from buying food just so they can buy a pair of Air Jordan’s. Some have stood on a line for hours, sometimes days or weeks just so they are guaranteed a pair of the shoes before they sell out.
Created & directed by Calvan Fowler & Executive Produced by Actor/ Filmmaker Michael Rapaport, this film tells the story of a cultural craze that knows no boundaries, no race and no economic barriers: the status and appeal of the Air Jordan shoe.
What makes these people do the things they do? How did the Air Jordan shoe become an American and international pop culture icon? This film explores the phenomenon, from ‘the street’ to Wall Street. And why do Jordan Heads of all education and economic levels see their sneakers as such an integral part of their lives? We’ll even consult a psychotherapist to help understand.
Through montage clips & footage of Michael Jordan, and interviews with Jordan Heads & sneaker heads from around the US and abroad (Europe & Asia), “Jordan Heads” delves into the unprecedented world of a subculture within a subculture.
This film is in the can and all we need now are completion funds to finish this great project. Be a part of history and get some neat stuff while you’re at it.
So yes, a documentary about Air Jordans and the people who love them, which is basically the definition of something that is right up my alley, and I’m assuming, also up the alleys of more than a few of you out there. Plus, if you want to get down on the fundraising game, there is quite a bit of “neat stuff” that you could pocket. Anything from stickers to t-shirts to old SLAM magazines to a pair of OG Jordan XX3s, depending on how much you donate (the shoes will cost you just $5,000). Pretty solid combination, Jordan-wise.
Who knows if it’ll be any good, but at least it will exist, and that’s pretty cool in its own right. Not to mention, you will always know deep down inside that you and Michael Rapaport “worked” on the same project once upon a time — he was on “Friends” a couple of times — which will score major points with the true Michael Rapaport fans out there, of which many are probably sneaker heads, so double good.